The next logical step, of course, would be an IPO, which Libin says is two to three years away. It's an intentional decision to stretch people as much as possible." "We get a lot of knowledge designing for everything. "We're not in the business of predicting who's going to win and who's going to lose," Libin says.
The idea is for Evernote to be omnipresent, even if only a few people adopt a particular product. That's part of the reason why unlike most app companies, Evernote has a version of its service on just about everything that runs on electricity, from household appliances to smart watches. You can already see that in the diversity of its products today, and Libin says he feels like Evernote is well-equipped to handle whatever changes technology may bring to the way we work. The long-term goal is to be the company that provides everything productive people need. Evernote is more than just a company that helps you jot down notes. He uses the line the line that Evernote is a "100-year startup" in just about every interview he's given, but if you dive a bit deeper, you can tell he really means it. In an era when it seems like many startups are striving for a quick exit, Libin says Evernote is in it for the long haul. And he doesn't get flustered when I asked him annoying business reporter-type questions like "When are you going to IPO?" or "How much revenue do you bring in?" When I met Libin, he was wearing an Evernote t-shirt under his blazer, like a proud geek dad wearing a t-shirt from his kid's college. Libin is soft-spoken, but has a lengthy, intelligent answer for just about any question you throw at him. I had a chance to sit down with Evernote's CEO, Phil Libin, a few weeks ago to dive a bit deeper into what's going on at the company.
And all that stuff is instantly available on all the gizmos I use every day. Photos of receipts for lunches or trips I need to expense. Transcriptions of interviews with my sources. Evernote now sells items ranging from messenger bags to notebooks, all the non-digital stuff people would need to remain productive. (Hello is about to be spun into the regular Evernote app.) And there's another, new part of Evernote's business: physical products. Evernote has a suite of apps like Skitch, which lets you annotate images with arrows and text, and Hello, which lets you scan business cards and sync them with your LinkedIn account. You jot something down on your iPhone, and that note syncs over the Internet to all your other devices. For those of you unfamiliar with Evernote, it's a primarily a note-taking app. It's the latter that has increasingly become the most important thing I use day to day.
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